SurplusClothing.ca

THE AM TAKE

Pub. 2009-06-20

Years before men’s jeans were tricked out by True Religion and ripped up by A&F, there was an Italian company that defined designer denim: Diesel. Since 1978, the clothing mega-house has been in the fast lane for creating high-end street wear. While the company has evolved into a lifestyle brand that covers everything from jockstraps to motorcycle helmets, denim is still the gas filling the label’s tank. With over 100 styles to choose from, including some from the new premium line Black Gold, there is something to suit every aesthetic. The bedazzled, shredded jean trend may be running on fumes, but Diesel is still cruising on high octane.

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